Indonesia ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN ANGGOTA KSPPS MELATI WONOSOBO (STUDI KASUS PADA ANGGOTA PROGRAM JEMPUT BOLA)
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Abstract
The purpose of this study is to analyze the effect of service quality on member satisfaction
in the outreach program at the KSPPS Melati, Sapuran Branch. This research is
quantitative with an associative approach. Data collection methods used questionnaires,
observations, and interviews. The sample size was determined using a purposive sampling
technique, which involves drawing sample members from the population using specific
criteria. The results show that service quality (X) significantly influences member
satisfaction (Y) at the KSPPS Melati, Sapuran Branch, Wonosobo. The regression value
obtained is Y = 0.945 + 0.560X. The coefficient of determination indicates that member
satisfaction (Y) is 0.910, or 91%, explained by the independent variable, namely service
quality. The remaining 9% is influenced by other factors.
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